John Kuhn Potawatomi Sportsbook Partnership

To promote the exciting new partnership between Potawatomi Sportsbook and former Green Bay Packer John Kuhn, I designed multiple concepts for a new campaign, integrating the existing Sportsbook brand identity with new assets that referenced John's career in the NFL and personal brand. To capture new photography for the campaign, I worked with a photographer and production company, providing them with my shot list, wardrobe needs and vision for the photography. Following the shoot, I selected and retouched photography and built out the deliverables, which included print ads, billboards, partner signage and social media images.