Potawatomi Mural-style Billboard

Our executive team expressed a desire for a mural that represented the Native ownership and tribal heritage of the casino, as well as imagery of the casino itself. Our marketing team proposed a long-term vinyl billboard as an alternative solution to hiring a muralist, allowing design to remain in-house. My concept was selected from the various designs our team proposed, and from there I refined the design further. The tribal heritage is referenced through woodland florals, and forestry that can be found near the reservation. Gaming elements and photography of the casino and Milwaukee tie in the connection with the tribal land the casino occupies in the city.